Almost every big contemporary gallery is funded by the blue-chip old works they sell out of the back room, while Goodman almost never sells works that her artists haven’t made. “It’s all front room,” says Tate director Nicholas Serota. “It’s an achievement to build a gallery on those terms.” Where other major galleries seem to have a supermarket approach, with something to feed any billionaire’s habit, most Goodman artists conform to one vision. “There’s an ethos in the gallery that you don’t find in many others,” says Serota. Goodman spots good work by young artists who seem likely to matter—the Jeff Walls of this world—and then sticks by it.