( click images to make bigger )
Producer: Laura Brown
CG Supervisor: J.J. Blumenkrantz
Still photography:Jeffrey Westbrook
Special thanks to Sony Pictures Animation
Creative Director: Stephan Gan
Design Director: Elizabeth Hummer
Photo and Bookings Director: Zoe Burns
Heidi: How did this collaboration work? Did you get sketches of the Smurfettes in order to shoot the products at the right angle? Were the accessories shot on a model or a form built to scale for the Smurfette?
Jeffrey: The whole thing started with an idea and some rough sketches from Harpers Bazaar and Sony Pictures. Harper’s fashion dept pulled some accessories together to create 4 different looks and the idea was to shoot the accessories on a live model in the desired poses from said sketches. Basically I would light each look for the accessories, then the designer from Sony would step in to shoot a 360 degree view of my set to recreate lighting angles in post on their Smurfette. He would then collect my raw files along with his 360 shots and toss them to his team, who would strip out the accessories and place them on their digital Smurfette. The shoot happened in Hearst’s digital studio and we all had a great time.