Global ad expenditure is now forecast to grow 4.1% in 2011, reaching $471 billion, the same as the peak level of spending in 2008, according to projections by ZenithOptimedia.
More robust growth is forecast to resume in 2012 and 2013, up 5.9% and 5.6%, respectively.
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Great news. Now, let’s see the agencies start spending!
But I wonder how the funds have been reapportioned? Broadcast vs. print vs. social networking vs. PR vs. ?
Down in the U.S.
Most large corps are earning profits in markets outside of the U.S.
So if you are working in Asia, Latin America, or M.E. you may have an opportunity to compete with low cost stock image licensing.
Hmmm, the money is going somewhere and how much of it is big budget? I have to say that last year everyone was harping about the influx of “new Amateur photographers” under cutting budgets and under selling their services virtually flooding the market with cheap imagry to get the available work. It is quite apparent that many didn’t stay. so there is a lot out there to be had. I am looking forward to getting back to work and earn my share.
Just because corporations are spending money on advertising doesn’t mean content providers (including image makers) will be getting a far share. Look towards media space purchasing and to a less extent post production (CGI, etc).
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