A reader sent me the following question:
Do you know of a discussion on your blog or anywhere else discussing pricing for clients who want to license images to put on their Facebook wall?
My specific situation is a major [redacted] company wanting to use a series of editorial images that I originally shot for their brand magazine. They don’t have usage rights outside of the magazine, and want to post 10-15 images on their main facebook wall.
Would love to know how other photographers are working with their clients on this, or if there is some sort of standard developing for pricing Facebook wall photos for major clients.
I contacted a couple top-shelf agents to see if I could find some pricing information:
To us that is considered online use. So if the photographer sold “one time editorial and online use,” then that covers it. If they sold “one time editorial use” and “magazine website use only,” then I think they should pay something for Facebook. Even if it is a nominal fee. They could sell them a 1 year online use, no advertising for $500-$1000 depending on the amount of images.
I actually think social media/online usage is separate from general website/online use. We have not been asked for this usage yet but would expect to charge a fee for the use. Perhaps $350-$750 each depending on how many are purchased. This is new territory.
It looks like we’re ahead of the curve on this. Chime in on the comments if you can add any information.