…because everyone’s a photographer now. Those two seemingly contradictory statements are the subject of the soon to be released film, “Press Pause Play” which will premiere at the SXSW festival in Austin, March 11. The trailers have been floating around for awhile now and whenever I watch them I can’t help but hear my bullshit alarm screaming in the back of my head, because they’ve interviewed a bunch of people who plan to make millions off all the wannabee artists that are now suddenly empowered by the internet. I would argue that while it’s gotten easier for people to create things and absurdly easy to distribute them, creating something interesting and engaging has remained as difficult as ever.
Yes, supporting and curating that consumer driven content is a new income stream for many people, but what’s routinely touted as revolutionary is simply a byproduct of a recession. Hiring creative problem solvers who can rise above the fray will always win in the end.