Webcopyplus a Vancouver based website copywriting firm recently discovered that, yes, “works no longer need a copyright notice to have copyright protection.” The Canadian outfit specializes in writing website copy that will score high on organic search results. Apparently they also use the internet as a stock resource to drop generic images onto their customers sites, since you know, photographs are merely decoration to their faustian search term acrobatics.
Anyway, a vigilant photographer caught them using one of his images and had his lawyer send a Cease and desist to their client. The letter demanded that they:
1. Immediately cease and desist all unlicensed uses of the image, and delete all copies from computers and digital storage devices.
2. Remit almost $4,000 to his trust account.
I’ll let you read the entire story (here) but the kicker on the whole thing is that the photographer had registered the image with the U.S. Copyright Office and the copywriters were “able to confirm the image was copyright registered and the lawyer’s client was the rightful owner.” So they “opted to settle for $4,000.”