Wow, this is impressive. Former Baltimore Sun newspaper photographer David Hobby and Joe McNally of LIFE and National Geographic fame have turned their burgeoning blog/workshop business of teaching hobbyists and semi-pro photographers how to light with small strobes into a 29 city 13,000 mile fully sponsored bus tour (here). First off, it’s amazing how effective blogs are at getting the word out. I honesty don’t think they will have to do a stitch of advertising to sell out all those cities (unless they’re rocking an arena tour). I’m also marveling at these two photographers who’ve looked at what was happening in the business and embraced teaching all these people clamoring to learn more about shooting. Obviously, both are great teachers and this not something you just decide to do overnight unless you have the proper skill set and have spent a good portion of the last 3-5 years developing an audience for it. And the photography manufacturers who’ve gotten on board, what an incredible method to get the word out about your product, a frickin’ bus tour of all things. It’s amazing isn’t it, that in the internet age it comes down to a couple of dudes on a bus. Of course, teaching amateurs how to light their badly conceived images may horrify many of you, but that cat ain’t going back in the bag.