The website Mossless Magazine is looking to print a real magazine and they’ve taken to Kickstarter to try and fund it (here). The magazine itself looks pretty cool with four 50 page booklets each dedicated to “emerging photographers based in NY” and they’ve got 7 days left to raise a couple grand to make it happen.
What’s interesting is a recent project at Kickstarter that may have revealed the true use of a website that “helps people collect funding for creative projects.” Product designer Scott Wilson, founder of the Chicago-based MINIMAL studio, started a kickstarter project to build a watch out of an iPod Nano (here). When the new Nano launched geeks everywhere were murmuring about what a cool nerdy watch it would make, so Scott decided to do something about it. But, rather than follow the normal course of funding and developing the project in-house then getting it into stores and selling it he took to kickstarter to fund and pre-sell. He was initially looking for $15,000 to get it off the ground but by the time it closed last night he had nearly a million dollars pledged.
A similar project to build an iPhone tripod (here) had the same kind of success as they went 13 times past their pledge amount. So, what this reveals about kickstarter is that manufacturing projects put forth by people who have a track record of creating solid products, that fill an immediate need will be successful (provided the internet helps spread the word as well). I think there are photography projects that fit this mold as well, we just haven’t seen them yet.