I received this email from a reader:
I received an e-promo for a photography networking event hosted by nycfotoworks.com October 28-29th.
The event allows you to pay for “packages” of meetings with some pretty big names.
7 editors $399
6 agents $399
5 art buyers $499
14 editors $699
12 agents $699
14 editors, 5 agents $899
14 editors, 5 art buyers $999
What’s your take on this? Do photographers have to pay to get their book in front of someone now?
First off, let me say something about portfolio reviews. They should always be divided up into critical reviews and showing your work to potential client reviews. Critical reviews, in my opinion, are invaluable. To sit down with someone who hires photographers and get feedback about your work and presentation can really get you moving in the right direction. The more the better as well. You’re bound to get a few duds in there and if you can handle filtering through all the information thrown at you why not get as much as possible.
This NYCFoto Works event is billed as the latter. They claim:
First, photographers must apply and be accepted in order to attend the event. Because of this, reviewers know us as a source of professional talent and come to the event looking for photographers to work with.
Who knows how stringent they are on this. If there are slots to fill and bodies to fill them the level may not be as high as reviewers would like.
The list of reviewers is seriously impressive, to be honest, I wouldn’t mind meeting a couple of those people myself (list_of_attendees). So, what about this idea of paying to show your book? I don’t know about FotoWorks, but the reviews I’ve done in the past were unpaid, so it’s not like you are paying the photo editor, art buyer, gallerist, in some kind of weird kickback way to look at your book and talk to you for 20 minutes. If you already pay to create and ship your book, create and mail promos, then what’s wrong with paying the people who put this event together? I know doing this kind of event is hard work for the reviewers and for the most part they are all there to look at work and meet people. Why not support an organization like this that seeks to make it easier for people hiring photographers to meet a bunch of them at once.
If you’ve got a nice body of work, you’re getting some traction and were planning on making the rounds in NYC, $1000 gets you 14 editors and 5 art buyers in 2 days. Is that a bad deal?