One of the highlights of last weekend’s Telluride Photography Festival was seeing the work of Robert Glenn Ketchum and learning about the International League of Conservation Photographers. If your photography had the kind of impact Robert’s has just once in your career you would die happy. He does it over and over again with a multitude of grants from people who understand the impact photography can have in changing peoples minds. What really brought this idea home for me was watching the presentation by Christina Mittermeier, president of the iLCP, where she said the goal of their RAVE (rapid assessment visual expedition) projects was to “create tipping points around conservation issues using the power of photography.” Seeing the successes of both Robert and the iLCP emboldened my thoughts about the vast power of photography and its place in our future. Not just for conservation, but as a tool for reaching people in an increasingly crowded media space.