Back in 2008 when I first heard about the new photographers collective Luceo Images I questioned the value a collective creates for the clients. Well, ever since then I’ve seen the name Luceo pop up in all the major contests and generally enter the lexicon of the photography industry, so the value has been clearly shown. As David Banks told me when I initially questioned him about it it “The other reason for all this is our belief in helping each other out and being open in the photo industry rather than the one-for-all mentality that is so ingrained.” So, it’s no surprise that they recently announced a new group project where over the coming year all the members will be “documenting various aspects of life in rural America.” What a fantastic idea. Not only will fans and clients get to watch as the story develops, in the end they will have created an important and original body of work.
From the blog post about it:
LUCEO will be documenting the decline of small town America as a group project over the coming year. Over this course of time, LUCEO members will commit several sessions of 24-48 hours documenting various aspects of life in rural America in different towns across the country. Among our goals is to record history during a unique shift which may very well lead to the demise of these places that once stood as the core of America. One of the most exciting parts of the project to me is working together with my colleagues towards a common goal, and this idea that what we can create as a team is greater than just the sum of our individual parts – one of the same notions that drives our partner network, some of whom we will likely be collaborating with as the project evolves.
vist the post (here) to read more and see an interesting discussion in the comments.