Kickstarter is one of those collective/social/new-web ways to fund projects. For photographers and filmmakers the premise is actually quite good. You state how much money you need to pull off a project then as an incentive for different levels of funding you offer access to the project and collateral. It’s also great for the backers because money is only taken if the goal is reached so the project can be completed.
Like all new-web ways of bringing in money you must already have the audience/fans in place to make it work. Joey Daoud of the Coffee and Celluloid blog recounts his experience trying to get a film made using Kickstarter (here).
I think the main thing to takeaway is it’s a tool, not a magical source of funding.
If you’re a photographer who already has a fan base and you want to fund a project by pre-selling prints, books and access to you then this could be the perfect way to get it done. Or maybe you have friends with deep pockets but don’t want to offend them by begging for money. Turning it into a Kickstarter project will make it less awkward for them to fund your artistic ways.
Just don’t expect angel investors to recognize your genius and magically appear.