Ok, these scratch and sniff promo cards that Melissa Hennessy does for her photographers at Hennessy Represents are a great idea for standing out in a crowded marketplace:
But, this video telling creatives to be on the lookout for cards is straight up hilarious. The combo makes this one of the best promos I’ve ever seen.
I asked Melissa for a little background on it and here’s what she had to say:
In the 6 years I’ve been an agent we’ve sent out everything from postcards to water bottles, to expensive multi-page books, etc., hoping to make the “keep” pile of creatives. What seemed to be a hit were our scratch n sniff postcards- a single image card, with no plastic sleeve, & a one inch circle that invited you to “scratch here.” So with our second print run, we thought why not put out a teaser video? It could announce the mailing date so creatives could be on the lookout, and we’ll play off of the interactive nature of the sniff/scent circle & the types of things creative receive in the mail. We’re really poking fun at ourselves, but saying we understand how much stuff is sent out. The feedback so far has been very positive & we’re glad that it’s being viewed as something purely meant in jest, with no suggestion that plants of any nature inspire creativity :-)