APE: I thought the last post on treatments (here) was a bit confusing because the the example we gave was actually part of a pre-pro book and not a treatment you might submit with an estimate to land a job. I asked Amanda and Suzanne to try and dig one up for us. As you can imagine these things are hard to come by, because they are very personal, private and I’m told people don’t want to get lambasted by photographers leaving comments on the posts. I’ll ask you to be civil, otherwise we can’t look at any of these hot button topics, because I will not have any real life examples to show and I’m not really into sitting around speculating what people do in a given situation.
Amanda and Suzanne:
CREATIVE TREATMENT: One’s personal approach to showing an idea or production approach with visuals (no boundaries on how)
USES of a TREATMENT for a photographer:
1. To use to show the modeling agency or stylist the look you are going for when casting
2. To use after the job is been awarded – but prior to the pre-pro to make sure all casting and wardrobe is headed in the right direction
3. To use in conjunction with your estimate (we are not recommending that all photographers do this or must) but it has been asked before by creatives or photographers have provided this on their own (just stating the facts)
4. In junction with the final pre-pro book – which is to help guide the crew as to how the FEEL/LOOK of the shoot should go and the end result/vibe
PRE-PRO BOOK: The guide of how the day will go from schedules, call sheets, the approved comp of the shoot, talent castings, wardrobe castings, etc…(this may also include the creative treatment as well)
We are showing 2 different samples below. You can use these visual guides for your own vision and decide how you want to approach either of these subjects.
PLEASE NOTE: There is not ONE way of doing any of these approaches. It should be your goal to find your own vision and find a way to communicate it.
call sheet example: this particularly call sheet was added to their treatment once job was booked (see previous post). Combined this would be considered their personal pre-pro book.
CREATIVE TREATMENT SENT TO CLIENT:
This Creative treatment was delivered after the estimate was submitted.