Basically, I’ve figured out over the years how to explain to photographers a way to edit, package and distribute their own work. The vast majority of people out there are not going to be represented by an agent, or spend money on a consultant. So I have a method that (paradoxically) allows a photographer to navigate the problem of being ” too close to their own work” by actually being less objective with it.
This is not simply a question “do what you love” or just show your personal work. Because even though photographers who are interested in doing commercial work have sort of gotten that message, they still fall victim to marketplace pandering in their portfolio and websites, and because of this, look like most other photographers, go up against more competition, and therefore, get the job less of the time.
That is not to say that they shouldn’t show buyers what they can do that may look like what is already out there. And i believe there is a place for that in their presentations, but they are missing an opportunity if they mix up their jobs with their personal work. If they muddle it all together, then they don’t have a portfolio that looks original and strong creatively, and, showing the tearsheets or jobs mixed in… at the same time, they miss the opportunity to make a credible sale.
If anyone goes let us know what you thought of the concept.