Folio Magazine has their annual Magazine and Media Predictions for 2010 (here) and there are a few choice quotes I’ve highlighted below. I’ve got a few of my own predictions:
Slightly down is the new up.
We will see fire sale buyouts (a la Business Week) of a few big titles rather than shuttering (a la Gourmet).
More photographers will get into the workshop, book writing and teaching side of the photography business. This is proving by all appearances to be super lucrative, but will get very crowded and competitive as people with an impressive oeuvre enter the market.
Photographers who market with ideas and innovation will be snapped up by marketers who need fresh ideas and innovation.
Product photography will heat up as companies realize products online need great photography to convert online shoppers into buyers.
Local markets will go red hot as local online markets get competitive and companies that normally needed no photos for a yellowpage ad now need lots of photography for a nice looking website.
Video goes nuclear, because nothing is commissioned anymore without video and hey, “doesn’t that camera shoot video too.”
Web 2.0 ideas will give way to Web 3.0 which is fundamentally the joining of content with social tools.
–Jim Spanfeller, president and CEO, The Spanfeller Group (formerly CEO of Forbes.com)
Staff sizes will rebound as managers realize that staffs designed for print can’t do print and a whole host of new initiatives on top of that, at least not effectively.
–Tony Silber, general manager, FOLIO: and Audience Development
Only one or two magazines for most major vertical markets will survive.
There will be many changes at the top of editorial mastheads with more e-community management skills supplementing traditional journalistic skills for the winners.
Print will become richer, better paper will be used, graphics will improve, quality of content will improve and distribution/circulation numbers will drop.
–Don Pazour, CEO, Access Intelligence
One hopeful breakthrough: the four color e-reader. It will be really helpful. Some of the big publications will probably get a few hundred thousand digital e-reader subscribers paying anywhere from $10 to $50. This will bring in anywhere from $3 million to $15 million in subscriber revenue. Unfortunately, some of those same magazines have seen their ad revs drop by $100 million. Get the picture.
–Keith Kelly, “Media Ink” columnist, New York Post
Plenty more to see (here).