This was sent to me as an example of what people are charging now in advertising photography. You can certainly see they’ve trimmed all the fat out, which isn’t a problem if you don’t have a ton of overhead.
Bid number 2 comes from a Pharmaceutical job where the photographer had the middle bid, was not awarded the job and told the decision was strictly creative.
Here’s a couple editorial invoices for glossy celebrity lovin checkout mags. One is for syndication, next for a weekly and finally a monthly. Numbers look middle of the road to me.
If anyone else wants to send examples I’ll black them out for you.