Fans and purveyors of the “staged cinematic composition” style of photography will enjoy this commercial for the new Philips ultra widescreen Cinema 21:9 LCD TV. For the full experience including hidden behind the scenes outtakes watch it on the Philips site (here).

Director Adam Berg explains how he did it: “Shooting happened over two long days in Prague. The effect in itself is pretty straightforward and not as complicated as one would think. I would like to say that we came up with some spectacular new piece of equipment, but we didn’t. People are just standing as still as they possibly can when we move past them.” via Boards

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6 Comments

  1. I guess that is why you get awarded for….no shame, no game

  2. Carousel, espectacular anuncio de los televisores Philips Cinema 21:9…

    El mini corto –o maxi anuncio– Carousel es parte de la campaña promocional de los nuevos televisores de Philips con formato 21:9, el mismo que el cine, que proporciona más ancho que el panorámico convencional de 16:9….

  3. Interesting…although I’m not sure I understand the appeal of creepy violence.

  4. the cop at the beginning and end is actually yawning, not shouting.

    oh sorry, spoiler alert.


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