I still subscribe to two newspapers and click on NY Times ads on the website just to support the service. I also hurt TV by recording shows and racing through the ads. Will my blogging and Twittering help save the day?
@Sony Sasankan, Great book in reference to stock markets, but remember that Taleb is a derivatives trader. The other thing is that once habits take hold, they take a while to change. Witness what happened after gas went sky high, and then dropped, yet people already reduced their gasoline consumption. Quite likely the same thing with ad spending, in that now there is less, and once they figure out how to live with less, they are more likely to continue on that path. Take the Black Swan and apply that fat tail to the ad industry, and you can see that there might be a surge in ad spending, but it will take more time to get back to the way it was a few years ago.
“The Future”
such an unspecific term.
Slippery
Even more difficult to grasp then the past.
What does it mean?
6 months
2 Years
5
10
grandchildren?
if only me know to better able to be to adjust
kabumm!
I got out of advertising because I always wanted my work to be a contribution, not an interruption. And the scale was way too out of balance for me. So, I left it all and started a magazine. More on that later…
Ask a good, talented (not always easy to find) creative at an ad agency and he’ll tell you that he knows if he rewards the viewer for watching his spot or pausing on his print ad, everyone wins. Successful advertising is really that simple.
I really clued in to Garfield’s statement that the “direct mail” approach to online advertising (read: revenue) has cluttered the medium with pure shit.
Once again, I may be oversimplifying things, but people are going to be naturally attracted to beautiful, rewarding, funny, compelling, smart, memorable, cool, interesting messages. If you can create that kind of advertising for brands in a capitalist system, the medium is just the medium.
The problem arises when people are more interested in finding ways to avoid your message than consuming it. And then there’s no way to avoid the obvious by blaming the new media: YOU (the brand and the vehicle relying on you for revenue) are wrong and THEY (the consumers) are right…
10 Comments
Umm, why did I just read that.? I’m going to pretend like I didn’t and get back to work.
I think I missed the part about the bright future.
I still subscribe to two newspapers and click on NY Times ads on the website just to support the service. I also hurt TV by recording shows and racing through the ads. Will my blogging and Twittering help save the day?
Are there any magic beanstalks out there?
Here, use this to wipe away your tears.
http://www.dijitalfix.com/blog/?p=661
The Beginning is nigh! We’re just going to have to survive till we figure out how to start it…
Anyone here read “The Black Swan” by Nassim Nicholas Taleb?
@Sony Sasankan, Great book in reference to stock markets, but remember that Taleb is a derivatives trader. The other thing is that once habits take hold, they take a while to change. Witness what happened after gas went sky high, and then dropped, yet people already reduced their gasoline consumption. Quite likely the same thing with ad spending, in that now there is less, and once they figure out how to live with less, they are more likely to continue on that path. Take the Black Swan and apply that fat tail to the ad industry, and you can see that there might be a surge in ad spending, but it will take more time to get back to the way it was a few years ago.
“The Future”
such an unspecific term.
Slippery
Even more difficult to grasp then the past.
What does it mean?
6 months
2 Years
5
10
grandchildren?
if only me know to better able to be to adjust
kabumm!
I got out of advertising because I always wanted my work to be a contribution, not an interruption. And the scale was way too out of balance for me. So, I left it all and started a magazine. More on that later…
Ask a good, talented (not always easy to find) creative at an ad agency and he’ll tell you that he knows if he rewards the viewer for watching his spot or pausing on his print ad, everyone wins. Successful advertising is really that simple.
I really clued in to Garfield’s statement that the “direct mail” approach to online advertising (read: revenue) has cluttered the medium with pure shit.
Once again, I may be oversimplifying things, but people are going to be naturally attracted to beautiful, rewarding, funny, compelling, smart, memorable, cool, interesting messages. If you can create that kind of advertising for brands in a capitalist system, the medium is just the medium.
The problem arises when people are more interested in finding ways to avoid your message than consuming it. And then there’s no way to avoid the obvious by blaming the new media: YOU (the brand and the vehicle relying on you for revenue) are wrong and THEY (the consumers) are right…
Bored of the doom and gloom.
Go get excited and make stuff!
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