Jake Stangel has a new website for young photographers called “Too Much Chocolate” and it’s already off to a great start because of a smart interview with Trevor Graves. Trevor was part of a group of talented snowboard photographers who revolutionize the snowsports industry in the 90’s. They brought in-your-face, lifestyle and grungy party photography to an industry that had been dominated by pretty landscape pictures with people walking/skiing through them. The surf/skate/snowboard genre of photography is my favorite for the way it seamlessly blends lifestyle and action photography. Trevor now helms Nemo Design over in Portland, OR.

Here are a few choice quotes from Trevor in the interview:

“Personally I hope to be exposed to a young shooters work though a respected third party.”

“We are looking and thousands of creatives a year, I may not have a job today for you but I may in the future so I want to put your website in my bookmarks folder under “something”. David Lachapelle I would put under “Fashion” or “Sexy”, Ansel Adams I would put under “Landscapes”, Annie Leibovitz as a “Celebrity portrait” photographer. Make my life easy, where can I classify your style? Is that category the type of work you would like to be doing ten years form now? I don’t want this to sounds harsh, but I have 10 minutes for you today; ask yourself how do you want me to remember you?”

“We all need to make a living in life and everyone has different standards of living and if you have a high standard of living, then go get a business degree, photography in the long run will not make you happy. ‘Starving artist’ is a cliché for a reason. As a professional photographer if the first year doesn’t break ya, the next five will keep trying.”

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14 Comments

  1. Trevor was one of the first guys to shoot snowboarding the way I saw it as a kid. Gritty and raw. Not neon and spandex.
    We wore flannels and jeans while the mags showed us guys in zany colored ski gear. I owe Trevor for teaching me to represent skateboarding the way I see it.

  2. This comment is in relation to the last of the “choice quotes”. True, the majority of commercial photographers will not “make it big” but to highlight such a negative quote seems contradictory to the Cause of nurturing the growth of new photographers. The quote dosn’t seem to fit with the tone of the rest of the interview or what seems to be the goal of “Too Much Chocolate”. I understand being realistic but there are no absolutes. Where is the “… but keep shooting no matter what!”

    Photography is definitely a cruel lover but “in the long run” it CAN make you happy. Maybe not rich but happy.

    Professional Photographer 10 years and still fighting… and shooting!
    John Davis
    Baltimore

  3. Here is the rest of Trevor’s quote from the interview…

    It sort of rounds things out and gives a more complete picture to the meat of his point. Perhaps a counterbalance to the harshest aspect of the quote.

    “…As a professional photographer if the first year doesn’t break ya, the next five will keep trying. The only thing that gets you thru those trials and tribulations is your pinpoint focus on what the goal is for you personally. Goals like amazing travel, meeting interesting people, shooting a subject like no one before you, are at your inner ego and help you reach that goal. Being a photographer like many arts is a selfish undertaking. Be ready for those bumps in the road with relationships if you truly are committed to being the best. If those thoughts haven’t scared you off, then maybe photography is right for you.”

  4. Thanks for the fantastic find, Rob!

  5. As an additional source of inspiration, including some heartfelt elements of reality, here’s an essay written by noted photographer, Doug Menuez entitled, “ON CHAOS, FEAR, SURVIVAL & LUCK: LONGEVITY IS THE ANSWER” http://www.editorialphoto.com/articles/doug_menuez/

    Written truly from the soul, it provides an insightful perspective of Doug’s journey to long-term success in photography and a must-read for those newly venturing into this profession.

  6. i grew up looking at trevors snowboarding photos. he was one of the only ones covering the east coast and using flash blur.i hope i get to work with him someday

    jonathan

    jonathanbeller.com
    new images up

  7. Dear too much chocolate applicant,

    First, thanks so much for your interest in the site, I was overwhelmed
    by the number of photographers from around the world who asked to be
    part of the discussion. To be be honest, I was not expecting the site
    to spread to so many corners of the photographic community, and I
    regret not making a more specific definition of photographer profile.

    That profile, if I had to more accurately define it now, would be a
    committed photographer who has certainly found their consistent
    aesthetic/voice, has devoted him/herself to at least one photographic
    project or solid body of work, who has a good eye, a unique vision on
    the world, and who shows some dedication to being a thinking mans/
    woman’s photographer. Above all, I was looking for people who put
    thought into their work and brought their vision of the world to life
    through their photographs. People who make images that made me think,
    “oh they’re onto something, these shots have soul and a smart concept
    that’s coming across to me”. Doesn’t matter if you shoot food,
    editorial, or fashion- this last point was my bottom line in admittance.

    By now, you have probably understood that you have not been chosen, at
    this time, to the discussion area. Before you get bummed out (and I’ve
    been there many times), please understand my last wish is to
    discourage you. If you didn’t get in, this doesn’t mean you are not a
    good photographer, it’s most likely because your style of shooting
    isn’t the right fit for this site.

    I spent a good amount of time looking at each applicant’s website, and
    while I can’t offer you a specific reason as do why you weren’t
    selected, here were the frequent reasons:

    – Not a big enough portfolio of quality images
    – Not a focused field of work, too all over the place, I didn’t see
    who you were as a photographer
    – Too established to be in the forum area
    – You’re really into HDR and this is not the place for that (please
    visit the multitude of other online sites dedicated to it)
    – You let photoshop or your lighting setup do too much of the work for
    you
    – What you showed me were only travel snapshots or your family
    – Some nice work, but it’s hidden among a massive, not well edited
    portfolio
    – You make your site about straight up “selling” portraits, no
    artistry involved
    – You shoot fashion, which is great, but if you took the models away
    (and replaced them with normal-looking people), there’d be nothing to
    look at

    If you would still like to join, and you have read thoroughly through
    all my comments, I welcome you to re-apply no sooner than 6 months
    from now. As I said, I hope to encourage, not discourage you from
    thinking intensively about your work and what you want to get out of
    photography. Nothing would make me happier than seeing select
    applicants get in touch with me, 6 months later, with an amazing body
    of work and a clearer understanding of who they are as a photographer.

    No hate mail, please. I’m being as considerate as possible, and I
    really don’t want to see it.

    All the best,
    Jake

    • @Eric,
      I would be very curious to see your work. Likewise, I’m very curious to see the work of anyone who was accepted… it’s not clear to me whether he’s looking to create a community of photographers with a particular aesthetic or if his criteria do represent a style-neutral metric of a photographer’s quality.

      • @Eric Schmiedl,

        I’ve gotta apologize for the anonymous post. To be honest, I was drinking, and felt too lazy to explain myself.
        But, at least I wasn’t drunk-ebaying again…

        I tried to register with Jake’s website (toomuchchocolate.org) because I’d like to hear from other young photographers who are trying, as I am, to pursue editorial work.
        The main page at too much chocolate was encouraging:

        “The forums are open to all young-ish emerging photographers. Please only consider joining if you are in the earlier stages of your photographic career, are serious and committed to making a life as a photograher, have found your voice, and are looking for a place to talk about getting to where you want to go (amongst other things).
        If you are already well established (i.e. have a rep, have shot countless large ad/editorial jobs), are really into HDR, ‘strobist explainations’, family/beverage shots, or recently got a point and shoot for your birthday- I’m sorry, but this forum is not the right fit. ”

        Great. That sounds like me, and sounds like something I’d be interested in being a part of. Especially because I’ve been playing with a more natural, “editorial” style lately. One that hasn’t made it’s way to my website yet, & I’d like to communicate with others who may also be headed in the same direction, before changing the look of things in my book.

        Then the rejection letter.
        Which, honestly I didn’t even think was a possible end to this.

        I think what frustrated me about it was this: Jake made a subjective judgment, on whether to include me, based on my website.(emacklin.com)
        I don’t mean this to sound catty, or childish, but when I looked over Jake’s own photography website, before applying to toomuchchocolate, I wasn’t impressed.
        Not to be a jerk.
        I just personally, subjectively am not interested by his imagery.
        But I assumed he, and others who shoot in a similar vein, may be just as interested & passionate about shooting great editorial images as I am.
        I consciously looked past what I considered to be shortcomings in his work, so that I could hear and share theories, ideas & concepts, while building a community with like minded people.
        When I got the letter back, I felt it was a needless, unjustified, unquantified, elitist view of my work, from a man behind a curtain, saying don’t bother coming back until you’re good enough.

        So I got whiny, & posted his rejection here.

        But, to make this comment even longer:

        I also understand.

        If only because I had participated in a couple other forums in the past, which had degenerated quickly once extremely amateur “photographers” or guys who just wanted naked girls to hang out with them, or high school kids with P&S cameras started showing up more & more often.

        Then again, maybe that’s why I was interested in being a part of Jake’s forum.

        I just didn’t realize I was part of that other crowd.

        • I’m confused with his reasoning,

          ‘“oh they’re onto something, these shots have soul and a smart concept
          that’s coming across to me”. Doesn’t matter if you shoot food,
          editorial, or fashion’

          “why you weren’t selected, here were the frequent reasons:… You shoot fashion”

          Also what’s wrong with HDR? Sure it can be done bad but that’s not the HDR’s fault. It’s like saying sorry but people who shoot with Fuji Velvia aren’t allowed.

          At first it seems like he wants someone with their own voice, on the other it seems like he wants them to follow a specific mold.


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