Comments on: Keren Sachs- Director of Photography http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/ Photography Director Rob Haggart Thu, 28 Aug 2008 22:48:40 +0000 http://wordpress.org/?v=2.5.1 By: Debora Fitzgerald http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-27124 Debora Fitzgerald Tue, 12 Aug 2008 16:53:15 +0000 http://aphotoeditor.com/?p=650#comment-27124 Dear Keren Sachs, Westchester Art Workshop of SUNY Westchester Community College is in the process of creating a certificate in photography. We have a photography department that include both traditional film and digital technologies. We are looking for volunteers in the professional community to help us develop our certificate program. A few meetings and email correspondence to help ensure that we graduate students with tools they will need to enter the field is what we are hoping for from the people who know what skills a prospective employee should most possess. Please contact me if you think you may be able to help. Thank you. Best regards, Debora Fitzgerald debora.fitzgerald@sunywcc.edu 914 606 7504 Dear Keren Sachs,

Westchester Art Workshop of SUNY Westchester Community College is in the process of creating a certificate in photography. We have a photography department that include both traditional film and digital technologies. We are looking for volunteers in the professional community to help us develop our certificate program. A few meetings and email correspondence to help ensure that we graduate students with tools they will need to enter the field is what we are hoping for from the people who know what skills a prospective employee should most possess.

Please contact me if you think you may be able to help.

Thank you.

Best regards,

Debora Fitzgerald

debora.fitzgerald@sunywcc.edu
914 606 7504

]]> By: William Brinson http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-20053 William Brinson Fri, 16 May 2008 12:45:41 +0000 http://aphotoeditor.com/?p=650#comment-20053 Thanks for the great response Keren! I will put it to work! Thanks for the great response Keren!
I will put it to work!

]]> By: Chris Cloete http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-20029 Chris Cloete Fri, 16 May 2008 10:26:28 +0000 http://aphotoeditor.com/?p=650#comment-20029 Great reading once again. Many Thanks!! Great reading once again.

Many Thanks!!

]]> By: Keren http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-20021 Keren Thu, 15 May 2008 21:25:56 +0000 http://aphotoeditor.com/?p=650#comment-20021 William, Thats a good question. It might not seem like some photographers are a natural fit but when reviewing portfolios I consider many factors including lighting. If I see different types of lighting showing that the photographer can work in varied conditions and achieve beautiful light, I know that he or she can can shoot to our needs. We don't always go for the photographer you'd expect for our company, but we select the right photographer for the given project to help us achieve the most for our brand. My advice is to be in touch with those you wish you to work for and show them your very best work that fits the types of products they create and sell. Stacie, I graduated from the University of Michigan with a BFA in photography and a BA in American Culture. A well-rounded education with a strong focus in photography will help anyone in this industry succeed. My understanding of business and art has been tremendously beneficial. Thanks for all of the great questions. -Keren William,
Thats a good question. It might not seem like some photographers are a natural fit but when reviewing portfolios I consider many factors including lighting. If I see different types of lighting showing that the photographer can work in varied conditions and achieve beautiful light, I know that he or she can can shoot to our needs. We don’t always go for the photographer you’d expect for our company, but we select the right photographer for the given project to help us achieve the most for our brand. My advice is to be in touch with those you wish you to work for and show them your very best work that fits the types of products they create and sell.

Stacie,
I graduated from the University of Michigan with a BFA in photography and a BA in American Culture. A well-rounded education with a strong focus in photography will help anyone in this industry succeed. My understanding of business and art has been tremendously beneficial.

Thanks for all of the great questions.
-Keren

]]> By: Stacie C Morris http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19901 Stacie C Morris Wed, 14 May 2008 19:00:30 +0000 http://aphotoeditor.com/?p=650#comment-19901 Hi Keren, Would you mind sharing more about your background/education? Where did you go to school, what did you major in, etc. What would you recommend for someone looking for a job like this? This was an excellent and very informative interview! Thank you! Hi Keren,

Would you mind sharing more about your background/education? Where did you go to school, what did you major in, etc. What would you recommend for someone looking for a job like this?

This was an excellent and very informative interview! Thank you!

]]> By: William Brinson http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19763 William Brinson Tue, 13 May 2008 03:47:18 +0000 http://aphotoeditor.com/?p=650#comment-19763 Great interview APE, and Keren, thanks for the candid responses! It's always interesting to hear about a great company, and the people behind it. My question Keren: When selecting a photographer to hire, how do you make the connection from their portfolio to the MSLO brand. I looked at some of the work and know some other photographers who shoot for MSLO, some are obvious connections, some I would not have put with the MSLO brand. I am trying to figure out how to market more efficently. I have been approached and hired by companies that at first glance you would not think to be a good match, but then we discuss the shoot and we realize we are a perfect for each other. I am looking for more insight into this process of finding the perfect match. If the photographers portfolio doesn't directly reflect your brand, what insight do you have, to know if that photographer will be a good match for you? I want to know if I may be marketing to narrowly. Thank you William Great interview APE, and Keren, thanks for the candid responses! It’s always interesting to hear about a great company, and the people behind it.
My question Keren: When selecting a photographer to hire, how do you make the connection from their portfolio to the MSLO brand. I looked at some of the work and know some other photographers who shoot for MSLO, some are obvious connections, some I would not have put with the MSLO brand.

I am trying to figure out how to market more efficently. I have been approached and hired by companies that at first glance you would not think to be a good match, but then we discuss the shoot and we realize we are a perfect for each other. I am looking for more insight into this process of finding the perfect match. If the photographers portfolio doesn’t directly reflect your brand, what insight do you have, to know if that photographer will be a good match for you?
I want to know if I may be marketing to narrowly.

Thank you
William

]]> By: Kevin Arnold http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19755 Kevin Arnold Tue, 13 May 2008 00:45:42 +0000 http://aphotoeditor.com/?p=650#comment-19755 I agree with Jason above. Great interview, and more like this, with different slants, would be great. As a photog, this really helps figure out where and how to spend marketing dollars trying to get attention from art buyers and photo editors. I agree with Jason above. Great interview, and more like this, with different slants, would be great. As a photog, this really helps figure out where and how to spend marketing dollars trying to get attention from art buyers and photo editors.

]]> By: eric schmiedl’s photoblog » Blog Archive » The Future of Photography on the Web http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19753 eric schmiedl’s photoblog » Blog Archive » The Future of Photography on the Web Mon, 12 May 2008 23:58:04 +0000 http://aphotoeditor.com/?p=650#comment-19753 [...] A Photo Editor (Rob Haggart)’s interview with Martha Stewart Living Omnimedia Merchandising Director of Photography Keren Sachs (whew, [...] [...] A Photo Editor (Rob Haggart)’s interview with Martha Stewart Living Omnimedia Merchandising Director of Photography Keren Sachs (whew, [...]

]]> By: Keren http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19740 Keren Mon, 12 May 2008 21:51:57 +0000 http://aphotoeditor.com/?p=650#comment-19740 Liz, The majority of our shoots do take place here in our studios. We have a great space and a fantastic design and fabrication team that can build just about anything for us. I have not experienced resistance from photographers - most are happy to shoot here. Erik, Photographers without agents usually contact me via email or mail. I think a promo in the mail is best. If it is good, I'll hold onto it. I do receive promos via email but I prefer to have something in my hands like a self promo card. Either way is better than a cold call! Liz,
The majority of our shoots do take place here in our studios. We have a great space and a fantastic design and fabrication team that can build just about anything for us. I have not experienced resistance from photographers - most are happy to shoot here.

Erik,
Photographers without agents usually contact me via email or mail. I think a promo in the mail is best. If it is good, I’ll hold onto it. I do receive promos via email but I prefer to have something in my hands like a self promo card. Either way is better than a cold call!

]]> By: Jason Lindsey http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19732 Jason Lindsey Mon, 12 May 2008 21:03:08 +0000 http://aphotoeditor.com/?p=650#comment-19732 Great Info! Would love to see even more of these with a slant to Advertising and Commercial Photography. Great Info! Would love to see even more of these with a slant to Advertising and Commercial Photography.

]]> By: Jacob Blickenstaff http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19721 Jacob Blickenstaff Mon, 12 May 2008 19:16:50 +0000 http://aphotoeditor.com/?p=650#comment-19721 aww. the Ladue Alumni association would be so proud. Looks like you're officially NY big cheese. Congrats - Jacob http://www.33-13.com aww. the Ladue Alumni association would be so proud. Looks like you’re officially NY big cheese.

Congrats - Jacob

http://www.33-13.com

]]> By: Erik Dungan http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19718 Erik Dungan Mon, 12 May 2008 18:38:05 +0000 http://aphotoeditor.com/?p=650#comment-19718 Rob, great interview. As someone who aspires to shoot food and products, I've always found MS to be a constant source of inspiration. Their photography is top-notch. Karen, thanks for the insights. So, if one doesn't have an agent, is the best way to get on your radar simply an email or promo in the mail? Keep up the great work. - Ed Rob, great interview. As someone who aspires to shoot food and products, I’ve always found MS to be a constant source of inspiration. Their photography is top-notch.

Karen, thanks for the insights. So, if one doesn’t have an agent, is the best way to get on your radar simply an email or promo in the mail? Keep up the great work.

- Ed

]]> By: Elizabeth Talerman http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19717 Elizabeth Talerman Mon, 12 May 2008 18:32:32 +0000 http://aphotoeditor.com/?p=650#comment-19717 Thanks for an excellent interview. Keren is one of the most gifted and multi-talented people I've met in the creative field. Her understanding of brand and business strategy, combined with a critical and creative eye make her not only an excellent judge of the right photographer for the right job, but also an asset to the art direction team before a shoot ever takes place. Thanks for an excellent interview. Keren is one of the most gifted and multi-talented people I’ve met in the creative field. Her understanding of brand and business strategy, combined with a critical and creative eye make her not only an excellent judge of the right photographer for the right job, but also an asset to the art direction team before a shoot ever takes place.

]]> By: Tony Clark http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19716 Tony Clark Mon, 12 May 2008 18:28:53 +0000 http://aphotoeditor.com/?p=650#comment-19716 Just the kind of Client we want to work with especially if you shoot food like me. Thank you Rob Tony www.tcphoto.org Just the kind of Client we want to work with especially if you shoot food like me. Thank you Rob

Tony
http://www.tcphoto.org

]]> By: Liz http://aphotoeditor.com/2008/05/12/keren-sachs-director-of-photography/#comment-19715 Liz Mon, 12 May 2008 18:06:21 +0000 http://aphotoeditor.com/?p=650#comment-19715 Hi Karen, Great to hear from you and learn about all you work on at Martha Stewart Living. I was wondering if all your photographers (other than location) shoot in the Martha Stewart studios? And, have you had much resistance from them or has it created a better work situation for everyone? Thanks for your time! Hi Karen,
Great to hear from you and learn about all you work on at Martha Stewart Living. I was wondering if all your photographers (other than location) shoot in the Martha Stewart studios? And, have you had much resistance from them or has it created a better work situation for everyone?
Thanks for your time!

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