Steve Frye. In a sidebar in the current issue of Publishing Executive titled The State of the Printing Industry Frye drops this bomb:
I think we need to change our philosophy of what a magazine is. We are no longer a cheap means of dispensing information, and that’s what we were until the Internet came along. Now we are an inefficient and expensive means of distributing information. … We need to reinvent ourselves as a luxury item that people want and are willing to pay for. And until we change our own image of who we are, we’re going to find out that our vendors are gong to change it for us. Because, right now, postage is a premium. Paper is a premium. Soon printing will be a premium. How long can we buy at a premium and sell at a discount? We can’t.
Via, Michael Turro (here).
Trackbacks & Pingbacks 2
[...] A Photo Editor - The State of the Printing Industry “I think we need to change our philosophy of what a magazine is… We need to reinvent ourselves as a luxury item that people want and are willing to pay for… How long can we buy at a premium and sell at a discount? We can’t.” (tags: printing publishing magazine premium product marketing) [...]
[...] A Photo Editor - The State of the Printing Industry - “We need to reinvent ourselves as a luxury item that people want and are willing to pay for… Paper is a premium. Soon printing will be a premium. How long can we buy at a premium and sell at a discount?” Via Infovore again [...]
Post a Comment