http://aphotoeditor.com/2008/03/12/magazines-will-change-how-they-measure-their-audience-for-advertisers/ Photography Director Rob Haggart Thu, 28 Aug 2008 22:53:27 +0000 http://wordpress.org/?v=2.5.1 http://aphotoeditor.com/2008/03/12/magazines-will-change-how-they-measure-their-audience-for-advertisers/#comment-12846 J.M. Giordano Wed, 12 Mar 2008 14:02:52 +0000 http://aphotoeditor.com/2008/03/12/magazines-will-change-how-they-measure-their-audience-for-advertisers/#comment-12846 “The Magazine Publishers of America will propose new metrics designed to convert buyers over the next couple of years to an audience-based model from one based on circulation.” say that out loud. It's pretty funny that someone actually wrote something like that. “The Magazine Publishers of America will propose new metrics designed to convert buyers over the next couple of years to an audience-based model from one based on circulation.”
say that out loud. It’s pretty funny that someone actually wrote something like that.

]]> http://aphotoeditor.com/2008/03/12/magazines-will-change-how-they-measure-their-audience-for-advertisers/#comment-12842 Dave Bullock Wed, 12 Mar 2008 13:25:28 +0000 http://aphotoeditor.com/2008/03/12/magazines-will-change-how-they-measure-their-audience-for-advertisers/#comment-12842 I think it's pretty clear that the metrics used have been questionable at best. Pass-through readership is a joke. From the article, it doesn't sound like that is going to change. I don't know if online surveys will be helpful either. I think it’s pretty clear that the metrics used have been questionable at best. Pass-through readership is a joke. From the article, it doesn’t sound like that is going to change. I don’t know if online surveys will be helpful either.

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