“We fetishize homes now, in a way that we never used to,” said Todd Eberle, a photographer whose work appears in Vanity Fair and in prominent museums. He has been hired by many celebrities, including Martha Stewart and Bill Clinton, to document their homes and offices. His clients, he said, want him both to memorialize their homes as they really are, and at the same time to “take it to a different level, and somehow improve upon the reality.”
“…Often, the decision to hire a photographer, for fees that can run to $75,000, is made when someone buys an architecturally important house or oversees a painstaking renovation.”
From a story in the NY Times (here).