Talking with one of the editors today we both got a laugh out of the fact that we sit around in an office in Manhattan trying to come up with brilliant ideas all the time when really we should be relying on the talented writers and photographer to come up with the ideas. If our magazine was called, Manhattan office workers, which it’s not, we’d be coming up will brilliant shit all day.
I run into this all the time, where the expectations of the photography are, that it will exactly match the idea that we came up with. I rarely tell the photograph how to shoot, unless it’s someone hired specifically to give them art direction. Sitting in and office in the middle of Manhattan in a meeting is not where your best creative work comes from.